It’s more than likely you’re looking at this website on an Apple device.
And in the summer of 2024, it was less than likely that Samsung US were going to change that for you.

So to win BBH USA their account, we asked Samsung who are their devices for? They flip. They fold. They come with pens. They have more AI than anyone needs. They have literal night vision.
Their phones are for weirdos... Stunning, spectacular, inspired weirdos.

This film launched an entirely new platform for Samsung to push back at it’s biggest rivals, all about embracing the incredible outsiders who aren’t playing the game anymore.

Agency – BBH USA
ECD – Estefanio Holtz
CDs – Felipe Pavani + Alanna Watson